Product development is about expanding on a creative, innovative idea or concept through specific stages into a product or service. Students apply practical learning techniques in each of the stages for the product or service development. In addition, students use a human-centred design approach to explore a problem and include a ‘human’ or user perspective in addressing the problem. The approach includes creating a digital or physical prototype to test the product or service concept with potential customers. Students create and apply methods to collect feedback from potential customers which is used to refine their prototype. In these activities students are applying critical and creative thinking, decision making and communication skills which are essential employability skills.